Creative + Customization: business sense on the cake

Recently, famous athletes Lin Dan and Xie wedding attracted the attention of many people, their wedding unique wedding cake is well received. Do you also want to have a unique cake at the birthday or wedding? Creative Cakes may be able to meet your requirements.

Creative cake is a traditional cake in form on the basis of innovation from the production process, appearance and other aspects, the cake is no longer just a simple function of consumption, through a unique "creative" it has become a cultural form and meaning of the carrier, often gives in an impact. While its price is higher, ranging from several hundred to several thousand dollars, or even thousands of dollars.

Creative Cakes in the country has developed over the years, but many people do not understand. Experts pointed out that the development of domestic creative cake is still in its infancy, targeting the higher end, but its market prospects is very impressive. Creative Cakes technology is not difficult, difficult in producer whether originality and win recognition.

　　Let the cake more distinctive luster

When Beijing Chak recent online children to buy a birthday cake, birthday cake inadvertently see a very unique "never seen before." Rectangular cake, the above is a very realistic picture of the car, cake surrounded with lace picture integration, "is not a Chinese Decorating, very sense of the overall design."

Finally, Zhai customized for the children such a birthday cake, Transformers cartoon picture above, children are very fond of, "are reluctant to eat." Chak later learned that this is a creative cake, "and others are not the same."

Cool cake CEO Ho Hung Yue ice have heard friends complain, "the child's birthday cake buy very daring, stereotyped, no characteristics." Until last year he took part in a child's birthday party friend in Hong Kong, I saw two different birthday cake, above a cartoon image, very beautiful. Working at Disney he had noticed the business opportunities, technology began in Beijing business, start a creative cake.

"Compared to the traditional cake, Creative Cakes is a better vehicle, you can design a variety of meaning to it according to the actual situation." Hong-ice presentation, creative cake had a digital image cake (digital photo cake), people can use the machine to photo and other image vividly "Print" edible corn starch to the paper, then starch paper attached to the body of the cake, the cake becomes a special significance.

"Before we as a College MBA students have done creative cake. They studied together more than 20 days, the last event we did for them they have more than 20 embedded photo cakes, after they saw a very pleasant surprise , he found himself happily that one. "Ho Hung ice that whether a birthday party or commercial activities, creative cakes can all be very luster," it can even become an interactive form, for example, we did a SpongeBob cake cake body is SpongeBob undersea life. parents can ask the child holding a doll SpongeBob SpongeBob should be on what the seabed. "

　　Each cake has its own significance

Cool cake compared to Wyatt, ccsweets creative bakery and little cakes for reference products, where most of the cake is custom, well reflects the "Every cake has its own meaning," Lin Dan, Liu Tao, Zheng Yuanjie and other celebrities have been customized cake here.

ccsweets boss Zhou rion is Chinese-American, born in Beijing, but from an early age growing up in the United States, when the university is in painting and later in New York and Florence did design work. Zhou Rion think to do cake and art are very close, gave her painting aesthetic ideas, so she knows how to look proportional with the color, the cake made of a work of art.

"I did not specifically studied to make a cake, but in the US raised with cake, almost every family has the experience to do the cake, the cake will often do the holidays to send a friend, I do cake technology is self-taught." After returning home Zhou rion find domestic cake similar shape and taste sweet, ingredients and no health insurance, so they began to make their own cake, and later opened this shop. "Making a cake is a very happy thing, because they were celebrating something at someone else, it is very meaningful."

Zhou Li sound presentation, how to do cake critical look at customers, some customers very carefully, spend a lot of time to think about the details of the cake, and some customers may only informed a theme, details need to make themselves wondering, sometimes there do not know how start situation.

"What impressed me most of the time to the number of 106-year-old Mr. Zhou You Guang birthday cake made because Mr. Zhou Lao alphabet is the inventor, when his friends on the proposal to make an old-fashioned typewriter. Typewriter is a pain to do because there are a lot of buttons, you need to squeeze up one by one. this last chocolate cake I made about three days, the price also has thousands of pieces. now I do have to have at least a few hundred a variety of cake, also gradually worked out some of the production model, but to make a creative cake was fine need three to one days time. "

        ■ Entrepreneurship Dialogue

Running requires more technical level

Beijing News: Creative difficulties encountered in the early start-cake What are the main?

Ho Hung Ice: may require more technical aspects of running, take the shape of the cake, we tried circular, square, rectangular, chose rectangle, because it is most suitable for a variety of creative performance.

Again make digital images of corn starch paper is too wet likely to have small bubbles, but not suitable for use wafers toughness, these issues need to overcome. In addition, financial support is essential.

Beijing News: Compared with foreign and domestic creative cake what specialty?

Ho Hung Ice: For us, the delivery service is more characteristic of it. Like the United States, Europe, the cake will not be home delivery, we have a special delivery service. Beginning with a cake delivery staff were running around trying Kaner over how and how best to turn. This European-style cake taste best around 10 ℃, we can also provide an ice pack to keep warm.

Beijing News: What is your experience in marketing creative cake it?

Rion week: We have not done anything to promote its microblogging in our marketing plays a very important role at the beginning of a lot of people through the microblogging custom cake, then our sales mainly rely on word of mouth, brand and quality it is very important.

Beijing News: Do you want to work in a creative cake industry people have any suggestions?

Week Rion: I think you can do creative cake before first learn the art, which make excellent cake is helpful. In addition, we are also trying to develop more creative biscuit direction, because there are many foreign customers buy our cakes, and cookies can be mailed.

■ Experts

Should pay attention to the use of pigment security issues

● Caoji Tong, West Point experts, China Sugar Art Masters, Beijing Gino high food technology promotion center president

Creative cake itself has been popular for many years, development in China is substantially still in its infancy. A first object of the cake was supposed to eat, then deduce different shapes and decoration, more personalized, in addition to eating outside is also a unique creative theme, each cake has a different meaning.

Creative cake cake can be said that such a function has undergone tremendous changes, from the general's birthday penetration level to various industries, such as real estate in a new real estate sales real estate may be a custom model cake, as I have done five Shenzhou VII model number and cakes.

With the updated ingredients, innovation and technology, technology from the past simple cake Biaohua cream, sugar process technology development, the difficulty of making creative cake is also growing, more and more three-dimensional. In general, however, the creative cake technology is not difficult, the popularity is relatively easy, the key is to see the creator's ideas.

I think creativity cake wings in the country is still very promising. Creative Cakes also currently belong to minority high consumption market, the proportion of the market accounted for about two percent.

Creative cake material cost required is not high, but the high cost of labor, I have received custom cake to do six months, the price is certainly more expensive.

It is worth noting that there are some universal digital cake problem in the country. It has a certain color requirements, but there are natural pigments fade, low color level and other issues; some businesses may be used in the pigment chemical raw materials, the amount of pigment may also be excessive eating there will be some security risks.

Some people like to cook a cake in the digital photos, such as wedding, inevitable when using cut, may also make people feel uncomfortable.